Matt Singer's blog

Trick or Vote: The Best Way on the Best Day

Matt Singer in a teletubby costume
The author prepares for Trick or Vote in 2007

Pop Quiz Time:

  1. What is the single most effective way to mobilize voters?
    a) Visibilities
    b) Sitting on a couch and bitching
    c) Talking to ‘em face-to-face
  2. What holiday always immediately precedes Election Day and has a built-in tradition of door-knocking?
    a) Halloween
    b) The 4th of July
    c) Festivus
  3. What does everyone love?
    a) Rick Rolling
    b) Costumes!
    c) Voting
    d) All of the above

All of us who work in the field of youth engagement face big competition. The biggest competition we face – for volunteers, for attention – is not from one another’s organizations either. It’s from the Wii (which is sweet) and the bar scene and friends and loved ones. Our biggest challenge is overcoming that noise and building a politics that is fun and exciting and relevant to people’s lives.

That’s what makes Trick or VoteTM so freaking sweet. It’s the Best Way on the Best Day.

It’s actually such a sweet idea it doesn’t even really need an explanation. But here it is in a nutshell: Get some people who are a bit too old to trick or treat (go as young as high school and as old as the retirement home for your recruitment), rally ‘em in costume, meet in a centralized location, train these folks to canvass effectively, and knock some doors.

In short, we combine a cultural more (knock doors on Halloween) with hard-minded political research (knocking doors is an effective voter mobilization tool).

The result?

  • More volunteers. In Portland in 2004, 850 canvassers assembled for the largest mass canvass in the history of the state. By all accounts, this year will be even bigger.
  • More virgin volunteers. Out of that same crowd in Portland, more than one-in-three were first-time political volunteers who came out of the woodwork for a program well-suited to help our fellow citizens lose their voter virginity.
  • More conversations. On Halloween evening, people are home – either waiting for trick-or-treaters or getting ready for their parties. They’re even prepared to open the door. And they’re definitely ready to engage in a conversation. All of which means that we don’t just hit more doors, we hit more doors in a more effective manner.
  • More voters. Do the math -- more canvassers, more conversations, and more doors? More people are hitting the polls.

The Bus Federation wants to take Trick or VoteTM national this year – and we can do it with your help. If you’re part of a local or national organization that is serious about doing Trick or VoteTM, get in touch soon so we can coordinate our efforts. Contact Alex Aronson at the Oregon Bus Project @ 503-233-3018.

Just looking for a project for the fall and think you could pull off a kick-ass Trick or Vote in your hometown? Or even just want to assemble 15 of your closest friends and friends-of-friends and friendly-friends-of-friends’-friends and go hit some doors? Drop us a line. I swear to you, you’ll be glad you did.

Major props, by the way, to our friends at the Bus for this innovative program -- Trick or Vote is their brainchild.

Answers to the pop quiz: 1-b, 2-c, 3-a

Matt Singer is the CEO of Forward Montana, dedicated to training, mobilizing, and electing a new generation of progressive leaders. Forward Montana is a charter (get it?) organization of the Bus Federation.

A Perfect Opportunity for Surrogates

Matt Singer is the CEO of Forward Montana, a state-based organization dedicated to increasing youth involvement in progressive politics.

Watching from afar, the massive pushback on the Yepsen BS in Iowa has been heartening. These college students have the right to caucus. Period. All the efforts to imply otherwise are voter suppression, plain and simple.

All that said, I'm left wondering why the Obama campaign isn't fighting back more with student surrogates. No doubt the campaign has some native Iowa leaders in their Students for Obama who could swing back -- and help demonstrate the extent to which the Obama campaign wants to empower students.

The Iowa PIRGs have done a great job putting students in the vanguard of their pushback of the Presidential campaigns -- and students fighting for the student voice makes for great copy.

So from here in Montana, a big hats off to the PIRGs, Young Dems, Rock the Vote, and everyone else fighting for the right to caucus.

From Volunteer to Staff: Transitioning Without Losing Steam

Matt Singer is the CEO of Forward Montana, a home-grown non-profit that trains, mobilizes, and elects new progressive leaders in Montana.

When Forward Montana started back in 2004, we were an all-volunteer operation. At the beginning, we also thought it likely that we would stay that way. The core group had skills -- raising big checks was not one of them.

So we worked in coalition to move from youth voter turnout by phones to using doors instead. And then we launched a giant confirmation battle targeting the student member of the board of regents and won -- something that hadn't been done in 20 years, much less by a volunteer operation.

There's an energy to volunteer operations, including campus groups, where people who aren't making any money feel empowered to make the decisions regarding what the organization does. Strangely enough, getting staff can almost kill that initiative. When you're all going broke for the love of it, there's solidarity. When people start getting paid, it's easy to establish unnecessary hierarchies and for others to assume that the people getting paid can get the work done.

Young Voters Support Democrats and the War in Iraq (?)

Matt Singer is the CEO of Forward Montana, a home-grown non-profit that trains, mobilizes, and elects new progressive leaders in Montana. This isn't his assigned guest-posting topic, but he can't help himself.

The New York Times has a new poll of young voters available. The poll was done in partnership with CBS and MTV.

Some of the news is wholly unsurprising. Young voters "are more likely than the general public to favor a government-run universal health care insurance system, an open-door policy on immigration and the legalization of gay marriage." In other words, we're all a bunch of dirty, f*cking hippies.

Until you read the next sentence: "The poll also found that they are more likely to say the war in Iraq is heading to a successful conclusion."

wHa?!?!?

ADD Activism, Facebook, and the Millenials

Matt Singer is the CEO of Forward Montana, a youth-directed non-profit that trains, mobilizes, and elects a new generation of progressive leadership in good ol' MT.

Jake Thorn wrote earlier of the ideal way to organize on Facebook

A temporary group, geared for a short-term purpose, action-oriented, discarded as soon as the group’s goal has been accomplished.

The unfortunate part of this statement is that it is a self-reinforcing "doom loop" that exacerbates one of the most difficult aspects of organizing Millenials.

Anyone who works with young voters knows the difficulty of building identification with an organization. At Forward Montana, we have our own members and interns regularly ask, "What are you guys doing next?" The notion of ownership, membership, and involvement is a bit foreign. And this makes the task of building infrastructure insanely difficult.

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