The Real Colbert Bump
It turns out that the much-fabled "Colbert Bump" is real. In a paper titled The Colbert bump in Campaign Donations: More Truthful Than Truthy (pdf), James Fowler, a political scientist at UC San Diego proves that Democrats appearing on the show receive 44% more money in the month following the appearance than those who do not appear:
As you can see, he also posits a Republican "Colbert Bust," though the data is less reliable.
So much for Nancy Pelosi's suggestion that Democrats stay far away from the Colbert Report.
(Hat Tip Chris Suellentrop)
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Colbert Bump for Authors
The evidence appears overwhelming, we did a similar study in January for the book sales of authors appearing on the Colbert Report:
The Colbert Bump is Real, Colbert’s Nation Not What He Thinks it is
from the article:
by category of guests:
Also check out the follow up post:
The Colbert Bump In Amazon Data
Get Me On Colbert
Pete, this is so awesome. Thanks for sharing your study.
Now if only someone could get me on the Colbert Report!