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The Real Colbert Bump

It turns out that the much-fabled "Colbert Bump" is real. In a paper titled The Colbert bump in Campaign Donations: More Truthful Than Truthy (pdf), James Fowler, a political scientist at UC San Diego proves that Democrats appearing on the show receive 44% more money in the month following the appearance than those who do not appear:

colbert dollars

colbert donations

As you can see, he also posits a Republican "Colbert Bust," though the data is less reliable.

So much for Nancy Pelosi's suggestion that Democrats stay far away from the Colbert Report.

(Hat Tip Chris Suellentrop)

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February 28th, 2008 10:33pm
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Colbert Bump for Authors

Submitted by pskomoroch on Sat, 2008-03-01 20:47.

The evidence appears overwhelming, we did a similar study in January for the book sales of authors appearing on the Colbert Report:

The Colbert Bump is Real, Colbert’s Nation Not What He Thinks it is

from the article:

Projected Sales of Colbert Guests

by category of guests:

Colbert Bump by Category of Guests

Also check out the follow up post:

The Colbert Bump In Amazon Data

Get Me On Colbert

Submitted by Michael Connery on Sat, 2008-03-01 21:20.

Pete, this is so awesome. Thanks for sharing your study.

Now if only someone could get me on the Colbert Report!