Why, When, and How To Blog

I've just returned home from a wedding I was at all weekend and I'm playing catchup. I know a number of folks commented on the site and/or emailed me this weekend. Be patient and I should get back to you later today. Sorry for the delay.

Kevin Bondelli has a must-read post for anyone who is the leader of a chapter-based organization weighing the pros and cons of starting a blog (or keeping the one you have). Kevin's piece is specifically about YDA (his own organization), why chapters should blog, and how they should go about doing it, but the points that he makes are applicable to most any chapter and member-based political or non-profit organization.

Why is blogging important?

• Blog posts drive traffic to your chapter’s website.
• Blogging enables a two-way conversation with your visitors.
• Blog posts can show that your chapter is active and give prospective members an idea of what to expect if they get involved.
• Blogging allows you to promulgate your message quickly and repeatedly.
• Blogging, especially when linking to other blogs, builds your relationships with your online community and internet influentials.
• Mainstream media gets story ideas from blogs.
• Popular blog posts will improve your site’s search engine rankings.

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