Re-Attracting Young Voters Back to the Obama Coalition

Matt Bai's piece in the New York Times Magazine chronicles the emerging tensions between the White House and the Congress as they strategize for the 2010 mid-terms. Within the piece, Bai discusses the generational dynamic at play as the DNC (what is now the Obama-backed OFA) is pushing congressional candidates (against their wills) to make their pitches to voters normally perceived as unreliable.

...The lesson that Plouffe and his operation took away from the dismal 2009 elections is that Obama can act like a matchmaker of sorts, introducing the party’s candidates to new voters and vouching for their intentions, but it’s only going to matter if the candidates themselves embrace the so-called new politics. What that means, practically speaking, is that the White House is urging candidates to divert a fair amount of their time and money — traditionally used for buying TV ads and rallying core constituencies — to courting volunteers and voters who haven’t generally been reliable Democrats.

This is not what members of Congress or their campaign managers are trained to do, and it has created something of a cultural chasm between the White House and the party apparatus. There is a strong generational component here. With some exceptions, Obama’s passion for organizing finds more enthusiasm among candidates closer to the president’s age and newer to politics (candidates like Senator Michael Bennet of Colorado), while older Democrats have a harder time imagining that a bunch of volunteers and a dozen virtual town-hall meetings are going to matter more than labor endorsements and some killer 30-second spots...

[...]

By Democratic Party standards, this is a relatively muted internal disagreement. But it nonetheless points to the emergence of rival schools of thought within the party when it comes to Obama’s importance as a party leader. Some see him as having transformed both the electorate and the nature of campaigning in what could be a lasting and fundamental way, meaning that things are possible now — both in terms of liberal governance and winning elections — that did not seem possible before. Others view 2008 mostly as a cathartic election that had more to do with conditions in the country than with Obama’s peculiar magic, and they don’t think the party should assume that there are millions of new voters out there who can be tapped if you just knock on the right doors. These two worldviews coexist uneasily among the party’s elected officials and candidates, young and old, in every part of the country — sometimes just hours apart.

The congressional camp within the Democratic Party reflects the status quo that continues to claim that new voters -- including young voters -- don't vote and are apathetic. What they refuse to understand is that we are civically active; we do vote when we are genuinely engaged in a conversation about issues through a medium relevant to our lifestyles. These labor endorsements and "killer" television ads are almost as boring as network news these days. Instead, we should be investing in the peer-to-peer voting drives and organizing work that have already increased the youth vote for three straight elections. From Mike Connery's Journalist Cheat Sheet:

Tip #5: If you insist on reporting the same old story that young people vote at a lower rate than the rest of the electorate, then you have an obligation to also inform your readers/viewers/listeners that youth turnout has increased for 3 years straight, and is at its highest level in over a decade. You also have an obligation to note that in 2006 the youth vote swung a number of important federal races, including pushing Democratic candidates Jon Tester, Jim Webb, and Joe Courtney over the top.

Source: Historical voting patterns (pdf), Impact on Races (pdf), Midterm Turnout (pdf).

Tip #6: If you are going to report on low-turnout among young voters, you also have an obligation to note that young people face more barriers to voting than do older voters. We move more frequently, requiring us to re-register sometimes on a yearly basis, on campus we face a lack of voting machines and long lines, and many university towns actively discourage and try to prevent students from voting.

Source: League of Conservation Voters Education Fund

Tip #7: There are simple fixes to the problems outlined in #6 – election day and same-day registration and mail-in voting are two such fixes that can be applied at the state level. These have been proven to bump youth turnout by as much as 14%!!!!! It would be nice if you reported on them occasionally.

Source: CIRCLE

Tip #8: Young voters will participate if they are asked to, particularly by a peer. This is proven. But the system stopped asking long ago by removing resources and manpower away from young voter outreach. Only in recent years have organizations – and a few campaigns – begin to reengage young voters in any serious way. The result is three straight years in which youth turnout increased. In plain terms: young voters are not apathetic. Rather, the system fails to engage them in any meaningful way.

Source: Young Voter Strategies, Voter Mobilization Tactics

Tip #9: Stop reporting on “celebrity activism” as the Rosetta Stone for understanding the youth vote. This is a Boomer and Gen-X construction created for a broadcast TV culture of the 80s and 90s. Today’s young voters are interested in peer-to-peer communication and networked action. From Facebook to on the ground, peer to peer organizing at club, bars, barbershops and apartment canvassing, the most effective, and sustainable developments in youth organizing in the past five years have come from new, grassroots organizations doing peer to peer organizing on the ground or online. Stop reporting on celebrities and start doing the work of talking to and reporting on the activities of these organizations. Good places to start include:

Forward Montana, The Oregon Bus Project, New Era Colorado, Young Democrats of America, and The League of Young Voters.

There are many more, but let’s do this in baby steps. Start with these and we’ll work out way deeper into youth organizing together.

Young voters can be courted; it just takes some courage and genuine effort. The Speaker's office and legislators like Congressman George Miller (D-CA) have been great on youth policy issues, but in purely electoral terms, the Congressional campaign plan outlined above is disappointing. While OFA doesn't have a pristine record with young voters, they apparently get it more than many of the old guard congressmen and congresswomen.

UPDATE: An example of Congress not understanding youth priorities or youth culture today? Ike Skelton, a longtime Democratic congressman, provides one:

The chairman of the House Armed Services Committee said Tuesday that he thought the military should keep its ban on openly gay service members in part because he did not want to open a national discussion about homosexuality. The chairman, Representative Ike Skelton, a conservative Missouri Democrat, said he thought the debate in Congress over the proposed repeal of the “don’t ask, don’t tell” policy might force families to explain homosexuality to their children. “What do mommies and daddies say to their 7-year-old child?” Mr. Skelton asked reporters at a news media breakfast.