Harvard IOP: Stewart vs. Colbert

This was too interesting not to post right away. As part of their survey, and in recognition that many young people allegedly get their news from Comedy Central, the IOP asked their 2000 + respondents whether they preferred Jon Stewart or Stephen Colbert (or neither). The responses were interesting to say the least.

Apparently Colbert pics up the youthiest of the youth vote (18 and 19 year olds), as well as young Republicans/conservatives and young religious voters. Stewart pics up the older respondents and the more died-in-the-wool liberals. Those Colbert viewers know it's satire, right?

Bizarro world viewership stats aside, I think it's most telling that a plurality of young people don't know or don't care about Stewart and Colbert. We are definitely living in a niche world, and Stewart and Colbert are not the modern day Walter Cronkite, however much we might like it to be so.

colbert vs stewart

colbert stewart pie

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But a majority does prefer one or the other...

A majority!

Do you have breakdowns by likely voters?

This is all they have

This is all they have.

Also, remember, that their nightly audience isn't more than a few million. There are something like 50 million Millennials of voting age.

interesting that both

interesting that both republicans and 18-19 year olds both prefer Colbert ... can one conclude that republicans have the mentality of a 18-29 year old?

I think you meant mentality of 18-19

I saw 18-29 and thought "what's wrong with having the mentality of a 25 year old?" Alice hates the youth vote. :p

Kevin Bondelli (AZ)
Southwest Region Director
Young Democrats of America
http://ydabondelli.wordpress.com
http://www.yda.org/blog