Has Facebook Jumped the Shark?

Colin Delany of ePolitics has an interesting article posted today: Has Facebook Jumped the Shark as a Political Tool?

His determination? When it comes to functioning as a mass communications tool or living up to the media hype - Yes. When it comes to building community and fostering group formation through one-on-one conversation - No, assuming you do it properly.

Facebook is a useful tool, but it's not the new killer-app, at least when it comes to political campaigns. Email, online fundraising, and online video still wield far more influence and the best uses of Facebook come when it can integrate into one of those other functions. In the end, it seems to be all about expectations and execution. Delaney's article is a good read on that account, and even comes with a few handy best practices that all online campaign operatives should keep in mind.