Making the Most of Politics Online
I wanted to call your attention to two new handbooks about online politics that came out this week:
Colin Delaney of the excellent ePolitics updated his monster Online Politics 101 handbook (50+ pages). It's an excellent primer on the basics of online organizing - from Search Engine Optimization and online advertising to blogging. It's lacking in case studies to illustrate his points, but if you want to make sure your online organizing/media campaign is following basic best practices, it's an invaluable guide.
Rock the Vote also released a much slimmer guide to New Media Tactics. The guidebook focuses heavily on tactics Rock the Vote employs, including how to best make use of their voter registration widget online.
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