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Quick Hits - July 25th: MTV WTF Edition

  • MTV is finally running its first paid political ad - and it's an attack on Senator Obama run by a third party organization. Classy. In a conversation I had with an MTV rep, they said that third party ads would be reviewed and accepted on a case by case basis. If newfangled swiftboaters can get their ads placed, I assume MoveOn or other progressives will have no trouble getting their own ads on TV, right?
  • EJ Dione at The Washington Post pens the Best. Op-Ed. Ever. on the youth vote by a professional political pundit.
  • McCain is getting ready to roll out new social networking features on his website to attract young voters. Because McCainspace was such a smashing success last year, right? I think Bondelli has the right take on building new social networks, but I've got no problem with McCain competing with the College Republicans to see whose social network can suck worse. Divide that tiny potential audience up and doom them both to failure.
  • Jason at the Sentinel posted slides from his two excellent Netroots Nations panels on how to monetize, popularize, and all around make your blog more kickass.
  • MSNBC has an interesting story about the role that nonprofits play in our elections. If you want to know about the differences between 501c 3, c4, and 527 organizations, it's not a bad place to start, even if there are some questionable assumptions about issue advocacy and ideology in the piece.
  • Youth to Power made Micah Sifry and Andrew Raseij's "political beach-reading list."
  • Facebook has plans to take over the rest of the interwebs . . .
  • Over at his other blog, Kevin reports that Kanye West and MTV are teaming up to welcome home veterans and shed more light on the situation of our soldiers as they return home.
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July 25th, 2008 12:50pm
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MTV Anti-Obama ad

Submitted by Kevin Bondelli on Fri, 2008-07-25 16:59.

When I was watching one of the cable news networks (can't remember which one) they were talking about this ad. The Republican that was talking essentially said that McCain can't win the youth vote so the ad is trying to tarnish Obama to young voters and maybe keep them at home instead of voting.

That seems

Submitted by Michael Connery on Fri, 2008-07-25 17:39.

That seems like the only viable option to them - disenchant young people to drive down turnout. Strategically, it's not a horrible use of their money, though I have to wonder about it. If we really are the most advertising-savvy generation ever, won't we just see right through that? I wonder what % they want to keep home on election day and how much this really helps them get there.

My beef is really with MTV. They pumped this up like they were basically going to only accept ads from the two campaigns. Now their first ad is a third party attack spot? I assume that means their basically is no criteria for third party ads. It will be interesting to see if "liberal" groups can get their ads on the channel so easily.

True

Submitted by Kevin Bondelli on Fri, 2008-07-25 19:52.

I thought that was the case as well when they said they wouldn't allow ads from down-ticket candidates. I'm always wary when media outlets start doing selective advertising. It is one thing to only allow official campaign ads from presidential candidates, but this becomes something entirely different.