Pester Your Friends...in a Good Way

OK - it's time to nudge your friends to vote...it's time to pester them about registering as frequently and lovingly as you bug them about going with you to the movies or to a party. And fortunately, "I Vote, You Vote" agrees it should be just as easy.

A recently-launched project of the American Democracy Institute and the National Campaign for Fair Elections, this site allows you to

• send email and text encouragement to friends;
• invite them to register;
• remind them to vote;
• track whether they've taken action.

That's right: you have your "My Voters" page which tells you which of your friends have followed through (they also tell me that they are savvy enough to prevent one person from receiving redundant invitations from multiple friends...I'm ambivalent on that -- maybe it cuts down annoyance, but hearing from multiple sources is a good way to feel peer pressure).

In another gutsy move, they have a public tracker of recent actions telling you who has been sending requests. Right now, this new system doesn't have a dramatic amount of use, but it will be fun: if it goes viral, that tracker will look more like a ticker.

I say it's gutsy because it's so transparent -- we can see whether people are actually using it or not. But that transparency is good for this kind of work. We should know what tools out there are useful.

There's the CREDO tool to register to vote online (which this system is built upon; there is VotePoke from MoveOn that allows you to check on your friends; and in NY, there's Voter Search, which allows you to check your registration and get info on the next elections. And last cycle, if I recall, Craig's List had a "register to vote" link (though they don't seem to right now).

Which of these work? Which are getting traffic? Which are becoming popular? Is it because they are easy? Fun? Convincing? Partisan or objective? Youth-oriented or general?

It's great to have another tool in the market -- one that's attractive and easy, gives you reason to return again and again, and makes everyone's actions so open.

Now, let's put it to use.