Trick or Vote: Dracula Encourages Folks to Participate in Democracy

I know we've posted a ton of stuff about Trick or Vote this week, but thought I'd share this article I wrote for AlterNet. - Mike

What is the one day of the year that you expect a stranger to knock on your door? Halloween. And what's comes less than a week after Halloween? Election Day. What does that make Halloween? If you are a member of the Bus Federation or one of its partner organizations, it makes Halloween the best day of the year to launch a massive door-to-door canvass to Get Out the Vote (GOTV).

That's the pitch that Jefferson Smith, one of the founders of the Oregon Bus Project, gave to a group of young activists, insiders and media in Denver today at their Trick or Vote Launch Party.

Trick or Vote is exactly what it sounds like. Each year on Halloween, members of the Bus Federation (the Orgeon Bus Project, New Era Colorado, Forward Montana, New Mexico Youth Organized, and the Washington Bus) don their costumes to canvass neighborhoods to turnout the vote – especially the youth vote - in their communities. The program began with the Oregon Bus Project in 2004. That Halloween, hundreds of young Oregonians turned out to canvass, making it one of the largest door to door canvasses in the state history. Not only did the unprecedented effort get out the vote, it helped flip a number of state legislative races.

But don't just call it a canvass in drag. Organizations involved in the Bus Federation look at Trick or Vote as more than a way to get people to the polls, it's also a smart way to engage young people who want to make a difference, and care deeply about the issues, but may be turned away by a traditional canvass or a dreary job phonebanking. Programs like Trick or Vote function as a gateway drug to encourage deeper and deeper political action from their members.

This year Trick or Vote will go national, with at least nine organizations participating in 21 cities. With such a big push on the horizon, in what may be one of the most significant elections of our lifetime, the members of the Bus Federation are determined to sell their innovative program to the insiders and activists flooding Denver for the Democratic National Convention. It's not possible to walk past the Colorado Convention Center without being accosted by zombies, or mummies espousing the virtues of costumed canvassing. Even CBS anchor Katie Couric sported a Trick or Vote Button on TV at one point this week.

At the Trick or Vote party in downtown Denver, Bus Federation staffers walked around sporting cat ears and fangs, and Jessica and Roger Rabbit were in the audience to hear speakers like progressive icon Jim Hightower heap praise on the local grassroots organizing of the Bus Federation.

Guests were also given a look at a series of viral videos meant to spread the word about Trick or Vote:

So far young voters have turned our in record numbers and overwhelming chosen to lend their support to Barack Obama and other Democratic Candidates. If this trend continues in November, it might be due in no small part to the work or groups like the Bus Federation and innovative programs like Trick or Vote.