Youth For the Win: Audacity of Hope

Democracy Corps just released another poll in their “Youth for the Win” series. Not a lot of time (I'm at the RNC), so here's a brief look at the highlights of their report:

The Numbers:
Obama still maintains a significant and stable lead over McCain in this most recent poll at 57 - 29 percent. Obama lost some support among young white voters, but McCain is tanking among young independents.

Most interesting - Nader and Bob Barr are pulling 11% of the support from Independents, or 2% each overall from both McCain and Obama.

Issues
The big news coming out of this survey is the astounding degree to which economic concerns are at the forefront of young voters' minds.

We teach children in this country to reach for their dreams, well here's a look at the dreams of young america:
Financial Issues

What does it say when the #1 life goal of young voters is paying off their debt?

Here's how that plays out at the political level:

Issue Rank

The good news is that most young voters believe that one of the best ways to accomplish these goals is to elect Barack Obama:

Issues

Here are Democracy Corps recommendations for making that a reality:

  • Progressives need to continue to nurture young people’s optimism about the possibility of change. The approach needs to be aspirational in the broad sense that things can be—will be—different and also make plain that absent the right outcome, absent the election of Barack Obama, real change is unlikely at best.
  • At the same time, the approach needs to be grounded in the economic reality of this constituency. It is impossible to overestimate the importance of the economy in engaging young people in this election. Obviously, almost every segment in the country will identify the economy as their leading concern. But for young people— many struggling with entry-level jobs with no benefits, many struggling with a crushing burden of debt, most struggling with a single income—the Bush economy has been particularly cruel. The approach here should be relentlessly pragmatic, stripped of flowery rhetoric and, most important, convey a sense of immediacy and urgency.
  • Progressives cannot assume young people are immune from the same dynamics that are stirring the rest of the electorate. As noted, we see some defection among white Democrats and McCain outperforming Obama among partisans for the first time in this survey. (An Obama surge among white Independents disguises the impact). Obama will win this cohort decisively, but the margin and the turnout remain in question.
  • Progressives need to continue to better define John McCain in this election cycle, particularly after his convention. If anything, the new polling in this period, including this project, underscores the need to draw sharper contrasts.

Methodological note: As usual, I want to note that while Democracy Corps are partisans, they also have one of the best methodologies out there when it comes to polling young voters. This poll comes from a sample of 600 young people (18 – 29) reached by cell phone, the web, and traditional landlines. As such, it accounts for “cell only” voters and is likely much more accurate than the polls produced by traditional polling firms and media outlets.

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Pragmatic -- and tangible

I like this point that you make:

At the same time, the approach needs to be grounded in the economic reality of this constituency. It is impossible to overestimate the importance of the economy in engaging young people in this election. Obviously, almost every segment in the country will identify the economy as their leading concern. But for young people— many struggling with entry-level jobs with no benefits, many struggling with a crushing burden of debt, most struggling with a single income—the Bush economy has been particularly cruel. The approach here should be relentlessly pragmatic, stripped of flowery rhetoric and, most important, convey a sense of immediacy and urgency.

I think it would be very powerful if Obama used more language about what a typical teenager is going through in this recession. Talk about things like student loans, but also about things like filling up the gas tank, finding jobs -- not only adults, but late teens and early twenty-somethings too. The flowery rhetoric only works so much -- even though most youth support Obama, their eyes start to glaze, I'm sure, when he starts talking the usual economic language. He can talk about tax credits and cuts until he's blue in the face, but because it's always promised, young people might not listen.

As simplistic as it is, I think he and his campaign need to think more about the economy from the eyes of two 19 year olds -- one in college, and one not. And then paint the vision of how they would fix both of their problems in rhetoric that youth aren't used to hearing.

I think this would further underscore the link between change and Obama.

Democracy Corps, Not me

That is Democracy Corps' recommendation, not mine, so I can't take credit.

But generally I agree. I didn't even pay taxes until I was 22. My father handled it while I was at school and all my summer jobs as a teenager were under the table. A tax credit is meaningless to me - it's ephemeral, in the future, and I wouldn't even quite know what it was.

Oops!

I didn't read closely enough!