Obama Buys Ad Time on Comedy Central, VH1 and Spike

The Caucus is reporting that the Obama campaign just became the first presidential campaign to buy advertisement time on MTV Networks:

Officials at MTV Networks report that he has bought commercial time on three of its networks, Comedy Central, VH1 and Spike, and that his ads could begin running on those outlets as early as Thursday.

Until this year, MTV’s networks did not accept political advertising, and Mr. Obama becomes the first presidential campaign to buy time with them, an official at MTV said.

Mr. Obama’s latest purchase of advertising adds yet another layer to what has been one of the most multi-layered, presidential advertising campaigns in history, reaching all sorts of voters with specially tailored messages on their specially tailored outlets.

Mr. Obama’s campaign confirmed it has made a “youth buy” but did not share the duration of this new rotation.

Obama is the first Presidential campaign to buy ad-time, but you may remember that MoveOn and the conservative Let Freedom Ring both ran ads earlier this cycle. I'll post video of the ad once I see it online.