IAVA and Cosmopolity
This post began as a reply to Mark Ristaino, Music for America's Communication Director (the post, for those not familiar with MFA's past, formerly held by Future Majority's Mike Connery), who commented on my most recent thesis post -- Keys to a Future Majority: Experiencing the Problems of Progressive Politics. My response got a little long, and I covered some important ground (to me) so I decided to make it into a full post.
Mark asked:
But as you talked about in your previous blog, the key to movement building is a combination of connecting with members both online and offline. As in, connecting with them online, and then convincing them to do stuff offline, as mike did so well with you.
The million dollar question: What organizations are doing this effectively?
There are a few organizations on the left that are effective at this, while I would hazard to say that a good amount of Right Wing organizations are. The two orgs that come to my mind are Iraq and Afghanistan Veterans of America (insofar as they are "left") and Cosmopolity, though both in different ways.
Cosmopolity and it's leaders-- Justin Krebs, David Alpert, Katrina Baker, & (Emmy Nominated Documentary Director & Producer) Matt O'Neill, along with a large group of some of the most amazing, energized, and hard working (despite all the liberal drinking) group of activists I have ever met -- have helped to foster Drinking Liberally's across America with little money whatsoever. And yet, even without resources, they are helping provide social spaces for liberals/progressives to meet, and they are able to keep a pulse on the activism going on throughout the nation (Katrina Baker, DL's National Organizer, leads a group of people who interact with local activists in 160 cities). Though some DL's are better attended than others, this is a group that is connecting people offline (and connecting with those people), with far fewer resources than MFA has had at its disposal (to put it extremely mildly). As you probably know they have recently branched out into Reading Liberally (progressive book tours and readings), Screening Liberally (free screenings of socially conscious movies), and Laughing Liberally (a progressive comedy series- which has been, to my consternation, selling out each week in NYC before I can my shit together to get a ticket). As a result of their work--helping motivated people build up small pieces of progressive infrastructure--Cosmopolity is extremely well connected and actively engaged with the larger net- and grass-roots.
I first heard of Iraq and Afghanistan Veterans of America (IAVA) when they started blogging at MFA (they were known as Operation Truth back then). I was extremely excited to find a military organization reaching out to young people, and I have been beyond impressed at the amazing work that Paul Rieckhoff and his crew (who are all over the nation) do-- from advocating for the safety of our troops, to reaching out to Vets with PTSD and advocating on their behalf, to starting a PAC (which has since been spun off) which supports vets of OEF and OIF who run for office. The thing that impressed me the most about IAVA was Paul's extremely strong managerial skills, and his unreal ability to connect people and make things happen (I have my own selfish reasons for enjoying Paul's connecting skills- my current job- but if you want to see just how amazing IAVA is then you really need to see When I Came Home, which is about a homeless Iraq vet- Harold Noel- in NYC, who IAVA helps to get housing). I also highly suggest watching their new promo video. Anyway, I think that Paul has not only an org that can reach out to two communities that Democrats need to reach very, very badly- young people and the military (many of who are in their youth)- but he has the no-nonsense, results oriented, and battle tested managerial skills that the leaders of almost every other left wing groups lack (and I believe they could learn from Paul). IAVA, like Cosmopolity, also does a lot of work with relatively little funding, but I am sure that both of these groups would be able to have even larger, and longer-lasting, effects if they were given the resources to expand.
And a quick disclaimer- I do work with/volunteer/write about both of these groups, so yes, I am biased, but after what I went through with MFA you can imagine why I would be attracted to these two groups.

And not to beat a dead horse, but don't forget to watch IAVA's promo video. These guys and gals are the real deal and need/deserve the support of all of us.
***Update - If you haven't seen Matt O'Neill and John Alpert's amazing documentary - Baghdad ER- check out the site, watch the trailer, and keep your eyes out for showings of the film.
2008 Youth Vote in Context
The following charts and graphs are meant to contextualize the unique role that young voters played in the 2008 election, and their increasingly important role in a winning electoral coalition:
2008 Youth Electoral Map

2004 Youth Electoral Map

Youth Vote Partisan Advantage: 2000 - 2008

Youth Vote Historical Support: 1976 - 2008

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Young leaders stumble, what to do about disillusionment?
Alex
Thanks for your thorough reply. I'm really interested in what IAVA's been doing offline... I heard about the homeless vets initiative, but haven't followed up on it. The promo video is awesome.
In regards to DL... I'm not really sure if DL ever actually accomplishes anything from an activism standpoint. Do they? They certainly enable a lot of other organizations, and provide a structure for progressives to congregate, (which is great) but MFA does an okay job of that online. We stumble when it comes to maintaining these relationships offline, and allowing them to grow. And a lot of this has to do with our audience, which, you gotta admit, is a lot different than IAVA and DL.
MFA stumbles major league when volunteers, employees and young activists and partner bands start to get disillusioned with politics due to MFA and our inability to handle the enormous amounts of contacts we maintain.
And that's what really hurts. In my 1 & 1/2 year tenure, I can think of a handful of people who've been involved with the org who departed with a sour taste in their mouth.
Yes, we are very young, and we make a lot of mistakes. But leadership building is totally about making mistakes. For this to work the way it needs to, we gotta be able to handle mistakes, plan for them, build it into the system...
I'm just bullshitting now. I guess what I'm driving towards is this: If a lot of damage control can be dealt with by personal interaction, how do you make a national organization with a huge membership more personal? How does a staff of 6-12 maintain meaningful, personal contact with 70,000 kids? (a big question, but i'd love to start talking about it)
-mark
Online vs Offline
I'm not really sure if DL ever actually accomplishes anything from an activism standpoint. Do they? They certainly enable a lot of other organizations, and provide a structure for progressives to congregate, (which is great) but MFA does an okay job of that online.
Couple things. DL does accomplish quite a lot. They are a conduit into progressive politics. I know that the chapter here has local candidates and staffers (nonprofit and campaign) dropping in all the time, and Kos and Glen Greenwald both came by on their book tours. So in that sense, I think DL does a great job of providing people with an offline community that provides inroads to both the online progressive community and further, local offline activism. They are also really good at getting local press, which is important in building a movement and a sense of belonging to a larger community. Not a week goes by that I don't get a Google Alert for some drinking liberally chapter that opened or made some noise.
That said, DL doesn't do too much online. Actually, a better way to put it is that DL is online only insofar as it needs to be to grow offline. They have no real blog, or national online community. What they do have is simple instructions for creating new chapters, a map tracking existing chapters (to give the feel of a national movement/presence), a series of hyper-localized email lists, and forums to connect geographically close people on an as need basis. In this case, "As Needed" generally can be understood to mean two things - hook together people who might be able to form a new chapter, and allow a space for announcements among group members.
It's a pretty elegant design. It allows them to do a couple things: create a national movement and enable chapter building with a minimum amount of staff. They don't even really attempt to create a single, nationalized conversation around anything. In fact, the message boards aren't really that active at all when you think about how many folks attend DL's. The online just enables the offline to form efficiently.
It's very similar to some of hte original ideas MFA had for building itself out. But DL has two advantages on you that I can see.
1. They have a venue.
2. They have a schedule.
These are hugely important. MFA is chasing transient communities that don't meet regularly, and frequently meet in differnet locations. That's a handicap to be sure.
That's why Alex's venue idea is so important - it offers a model to test out an MFA style activism with a consistent venue. It's the Great Good Place that MFA is looking to exploit, and the crux around which the whole thing revolves - at least insofar as you are talking about the online/offline barrier.
The other advantage is that DL grew organically and is able to self-select leaders from within at its own pace. Every group in every town has a host that is connected to Katrina, and usually a moderator for their particular forum/email list. It's what makes Katrina's job as national coordinator manageable. I think I've heard her talk about breaking it down regionally as well, but Alex can speak better to that.
MFA on the other hand, exploded in size in a year's time. We tried lots of ways to get to the DL model - hiring folks, encouraging volunteers, etc. But its a lot harder to do with the MFA model than it is a DL group for a lot of reasons - frequency of events, materials, volunteer coordination, etc. DL is much looser in terms of what is an acceptable outcome of any particular event.
So to get back to the original question - I agree wiht Alex that DL does a great job at mixing offline and online. Probably one of the better jobs out there. But I also agree with you, Mark, that MFA to DL isn't an apples to apples comparison.
That's all I've got time for now, but there are still some really great questions/issues that are still unadressed, like:
How to get MFA's model to be more efficient at crossing the offline/online barrier (which I think is totally possible)
How can/does MFA function as a school for progressive leadership/involvement/entreprenuership
The importance of venues (major, major issue)
Accountability Gap
I'll try not to cover the same ground Mike did in his response.
If MFA is simply organizing people online and not enabling and energizing people to bring those relationships and activities offline then it isn't really doing much at all. Yes, its nice to have a website where people can talk about things and connect with peers, but there are bigger and better websites that already accomplish this, for political and/or social purposes. What made MFA unique and important wasn't the website, even though it is an important aspect of what MFA did, it was the offline activities that it facilitated. If I had simply talked with Mike about what I thought was important and left it at that, then I'm positive that my life would be very different right now, and I probably wouldn't be working my current job, trying to start up a business/non-profit, and I probably wouldn't be blogging here.
Now, there were certainly problems with the volunteer efforts, much of that due, in my mind, to the total lack of managerial experience amongst MFA's staff (and I mean the entire '04 staff). But these problems didn't change the fact that the vast majority of the impact MFA had during the election was due to its offline activities, and the almost complete abandoning of this focus after MFA retreated into the cosy confines of the liberal oasis known as San Francisco shows, again in my mind, a complete lack of understanding of this reality. I won't even get into the absurdity of MFA's current claim to be a "gateway drug" to progressive politics, accept to say that by keeping the MFA staff locked away in the Northwest and focusing solely on online activities MFA is a gateway to one thing- disillusionment.
A lot of people talk about the "changes" that they are going to facilitate. They say all sorts of nice things about "making a difference," "empowering people," and so on. But, those sentiments and $25 will get you a Tim Gunn Bobblehead Doll. But we don't need catchy phrases, motivational speeches, or empowering writing, we need ACTION. And, to beat the dead horse once more, action doesn't happen online. For example, Ned Lamont's victory is chalked up to the power of blogs, but the power of blogs to do what? To bring people together offline and get to the real work of campaigning-- talking with people, collecting signatures, pounding the pavement, GOTV, etc.
Which says to me that given the importance of these connections MFA is doing more harm then good (in regards to the people whom leave because of their contact with the organization- which certainly isn't everyone) at the moment. Again, this says to me that MFA is a gateway to disillusionment, and with a group that progressives SORELY need to engage meaningfully if we are in fact to reach the future majority we aim for.
You must have really big hands. Seriously, go to any progressive convention or national event and talk to people about MFA. I think you'll be (unpleasantly) surprised.
This is where things get really, really strange to me. I guess despite the fact that I worked in a non-profit environment for 7 years it's really hard for me to swallow your notions of leadership and learning.
Think for a second of examples of leadership under different circumstances, and lets see how this idea, which Molly also espoused, of leaders learning through failing works.
Think first of the military. Could you imagine the military promoting a private all the way to a general without training this person in non-critical environments first? Do you think it would be okay for a General, or hell even a Captain, to enter the field of battle without the knowledge, experience, and training necessary to succeed in that environment? Well, it is not okay, and placing someone in charge of forces in the field who does not posses these things leads to one thing: military defeat. That is why there is a hierarchy that one must climb, training one must receive, and evaluations one must pass. Because when the bullets start flying there are no do-overs. (And yes, I do believe that the failings we are experiencing in Iraq, and those we experienced in Vietnam, are do in large part to a lack of understanding of the battle environment we are/were operating on, which led to a lack of training for the war we face(d), which lead to a lack of effective leadership, esp. at the top).
I think a second place to look is the for-profit world, where the idea that "leadership building is totally about making mistakes" at the highest level of a business is laughable. If a company repeatedly fails to meet its objectives, which are usually pretty easy to measure in terms of a bottom-line, then it goes out of business. But on the not-for-profit side there is not this type of accountability, for a variety of reasons- the financiers of non-profits don't demand it, the people who the non-profit supposedly serve have no voice (unlike a business customers cannot protest by not buying a product/service and shareholders cannot vote to oust the leadership), and there is little-to-no incentive for positive change. To put it plainly- there is simply no accountability within most progressive institutions, and (IMO) without accountability there cannot be much meaningful learning by the leaders of the organization .
I also think that there's an implication here that the current MFA staff is composed of leaders, which I am not personally certain of, and/or managers, which I highly doubt. The question I would ask of you is: what do you mean by leader? The fact that someone is in charge of an organization, or works for that organization, does not make them a leader. I've been poking around the web looking for a good definition of leader, and this Wikipedia entry gets close:
Using this definition the "learning" that you are talking about- the failing of the members of the community and the broader movement which it seeks to be a part of (which itself is largely, IMO, failing in almost any measure of leadership) is the opposite of leadership, not "bumps" on the way to becoming a leader.
But anyway, the question of whether the current MFA team are leaders is secondary in some respects, since what MFA lacks the most would fall more on the side of management. That is why I brought up Drinking Liberally and IAVA. Both of these groups may have a more limited mission at the moment, and both have far less resources than MFA. But both groups have the combination of leadership and management that gives me, for one, faith that the blood, sweat and tears that their many volunteers and supporters shed on their behalf will not be squandered, taken for granted, misused, abused, etc.
So, to get to your last part:
It doesn't, especially not when all of the staff are located in one location, far from almost all of the nation's political action. This is something that I too would love to talk about more, and I have talked about it at length on MFA's forums, but I'll put out a few things that I have thought about:
feedback- feed me, morrice
I'm gonna try and reply to both y'all in one comment cuz I'm short on time. First off- THANK YOU SO MUCH for all this honest, frank feedback. I have to admit that Alex's comments and commentary on the direction of MFA was a little tough for me to read at first, since I've been so deeply invovled with the org for the last year, but after reading through multpile times, I started to see that there's good points throughout.
So, the main feedback that I'm getting from the both of you is that MFA's biggest failing right now is an inability to continuously maintain meaningful communication with our national membership. The reasons for this problem are apparent when you look at our model- hundreds decentralized events attached to structure of bands touring nationally, managed and coordinated from one centralized location, with little crossover between the events and people doing the coordination. Our inability to connect with our members offline tops the list of problems.
Stepping back- this problematic decentralized structure is also one of the main reasons MFA was funded in the first place, so the best solution would involve finding different ways to connect offline rather than changing our strategy of outreach.
Solutions vary from little tweaks to a complete overhaul.
The "overhaul solution" is something that Alex has been pushing for- creating a decentralized management structure in key community building places across the country. Admittedly, MFAs robust online capabilites would be very conducive to a structure like this. This solution, though, is the opposite of the direction MFA has been heading- consolidating staff, stripping down operations and focusing on streamlining our model. So while this is a good idea, it would be a complete u-turn in terms of the orgs' direction, and I don't see this happening under our current management. Subtle moves in this direction would definitely be possible, though.
The next solution would be to tweak the existing model and manufacture a local MFA presence in order to ensure some manner of personal, offline connection with members. There have been many failed attempts at manufacturing local communities. Hiring "state coordinators" in key communites died due to poor management and an unclear vision and direction, as well as our inabilty to hire these positions as full-time jobs due to funding. Attempts at getting our committed Minnesota community to organize themselves failed- mainly due to the similar reasons. We provided them with their own website in hopes that it would jumpstart the action, but at the end of the day we were asking too much from unpaid volunteers.
Both of you talked about the importance of local places for local MFA organizing to live. Mike hinted towards some sort of "partner venue" model which could work. I'd love to talk more about that. Can someone fill me in on what happend with venue partnerships in '04? What did MFA attempt, and why did it fail?
We over in MFA land right now have talked extensively about organizational partnerships and how they could end up filling that dead space in MFA right now. Our partnership with "The league of pissed-off voters" is our first real attempt at this. We "engage young people in politics" and then plug our members into select other organizations where they can start really making a difference in the progressive movement. For this tactic to be successful, we need a stronger, more focused communications strategy than we have right now, but it totally works with our model. And it oversteps the need for a local community presence by changing the utility of the org. MFA would no longer be a virtual lobby, but instead be a recruiting center.
In this sense, MFA could be the organization that mines music communites and plugs young activists into other progressive organizations like the League, Young People For, Young dems... Do you think having this function would be enough to make MFA a worth while org in the greater picture of the progressive movement? We would still have to tweak our volunteer program so it's less frustrating.
Oye- too much thinking. Sorry if I sound like a robot right now. Let me know if you need clarification on any points.
mark
DFA?
Well, what about Democracy for America? They have a strong web presence and involvement online with a blog and now DFA Link, and DFA Night School, etc as well as quite active local chapters all across the country, getting people involved in lots of different ways. Many DFA people end up involved in other progressive actions as well. Don't know anything about how much staff they have, but they don't have local or regional paid staff as far as I know.
I came to this conversation via DailyKos, and I'm very intrigued by it. I don't come from a youth organizing background, but I have been involved in lots of Democratic Party and grassroots volunteer organizing, from 2003 to present, and before that, long ago, issue-related organizing. It's hard for me to hear the struggles that MFA and others have had with funding and that good work, creative ideas and new leaders can't be supported, currently. It's especially sad for me because I would like nothing better than to make MY livelihood doing creative grassroots organizing (leadership development, training, media, blogging, citizen journalism, field organizing, events, etc etc), using the skills I've learned over the last 25 years in politics as well as working in the movie industry towards building a solid and expansive progressive movement. But while there is no system for encouraging and supporting young progressive leaders, there is even LESS opportunity for someone like me, with considerable professional experience to add to the mix. Campaigns hire 20 year old college grads for their staff, not 40 year old former film production supervisors... There are so so many untapped creative resources out there in the progressive sphere, people with considerable skill with no way to plug it in. 20 year old campaign volunteer coordinators don't know what to do with the 35 year old advertising executive or 50 year old engineer or business executive who just quit his job because he wants to do something more productive with his life. Those people either end up just going to fundraisers or stuffing envelopes most of the time, when there's GOT to be more that can be done with them....