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This is interesting:

A millionaire thanks to his work as a venture capitalist, Mitt Romney is acutely aware of the motivating power of money. His presidential campaign hopes it will have a similar effect on college students, which is why it's offering them a cut of their fundraising.

Participants in "Students for Mitt" will get 10 percent of the money they raise for the campaign beyond the first $1,000. While candidates often offer professional fundraisers commissions up to 8 percent, campaign experts believe the Massachusetts Republican is the first to do so with the legion of college students who have historically served as campaign volunteers.

"For the kids that want to get involved in a political campaign and they don't want to spend their summer painting houses, they can help the campaign and themselves at the same time," said Romney spokesman Kevin Madden.

Better living through consultancy. It sets up an interesting dichotomy between the Democratic and Republican campaigns, as it's the exact opposite strategy from that of John Edwards, whose One Corps seeks to involve younger voters by appealing to their desire to serve their country and participate in civic life via a community service based model.

Serving yourself vs. serving others. Is this desperation on the part of Republicans for some youthful blood, or is it a smart play? It will be an interesting battle to watch.

You can also read about Romney's use of the interweb here.