HeadCount Wants to Know: What's Your Issue?

I've written many times about HeadCount, the voter registration organization that originated within the jam band scene (disclosure: I'm on the advisory board). I think they've put together an amazing, national organization that accomplishes real political work without sacrificing the vibe of a small, tight-knit community. If you've ever been to a HeadCount show, you know there's a real connection between the fans, the music and the politics.

Over the last four years, they've built this community with far fewer resources than other political nonprofits, and they've expanded beyond their roots in the jam band scene. Now, they're morphing once again.

Yesterday, HeadCount relaunched their website and announced that they're expanding beyond their core work - voter registration - and into the realm of issue advocacy:

Building on the momentum of registering more than 100,000 voters last year, HeadCount has launched a new campaign called “What’s Your Issue?” that encourages fans of live music to take the next steps beyond voting to become more informed, active citizens. Anyone who answers a brief issue survey – either at a concert or online at www.HeadCount.org – will be entered in a drawing to win two free VIP tickets to Outside Lands Music Festival, held in San Francisco’s Golden Gate Park August 28-30, 2009, plus round-trip airfare for two on Southwest Airlines from anywhere in the U.S.

The campaign will visit concert tour stops this summer by Dave Matthews Band, Phish, The Fray and NINJA (Nine Inch Nails and Janes Addiction). Festivals such as Bonnaroo, ROTHBURY, High Sierra Music Festival, All Good Music Festival, Camp Bisco and Gathering of the Vibes will also host the “What’s Your Issue?” campaign. [...]

HeadCount continues to offer voter information and registration services at its concert tables and at www.HeadCount.org. The organization also provides a wide range of resources that facilitate civic participation. The HeadCount blog (www.HeadCount.org/blog) is a one-stop online community updated daily with news on “Music, Politics and Everything In Between.” HeadCount street teams are partnering with local nonprofit organizations, such as Save the Bay, and creating joint volunteer outings. HeadCount makes it easy to write to members of Congress, with pre-printed letters available at concerts and online at www.HeadCount.org. It’s all part of an effort to give music fans the tools to be involved, active citizens, while creating a real community of fans who are bound by shared ideals.

The “What’s Your Issue?” survey serves as the gateway to the HeadCount community. It lists six issues that, according to a recent online poll, are particularly important to fans of live music. They are:

• Food and Farm Policy
• Health Care Reform
• Personal Liberty
• Gulf Coast Recovery
• Human Rights
• Sustainability and Conservation

Once someone identifies the issue most important to them, they are sent a link to an area of HeadCount.org devoted to that issue. Users will find a blog, background information, artist interviews and links to related websites. Most important, they’ll also find a “Take Action” area that enables them to volunteer for a related organization or email their Congressional representatives.

This is a great organization and a great campaign. And their new website is super clean and a cut well above their previous site. As usual, I can't recommend HeadCount highly enough. Go check them out.