Creating Change - The Tipping Point

This video's gotten plenty of traffic this week, especially since Seth Godin discussed it on his blog, but I thought it was worth posting here as well.

The set-up: a lone dancer decides to express his appreciation for the music being played at a music festival. Hundreds of other festival-goers sprawled on the ground surrounding him either try to ignore him as much as possible, or they simply tune him out, not interested in his counter-cultural behavior. Except for one person. He decides he wants to join the dude, even if it's because it looks like a good time and he's doing it for the enjoyment of his friends. Some time passes before a third person arrives, dancing, and obviously enjoying himself. You'll see that eventually the counter-cultural dancer becomes the new leader of a dominant culture - a carefree dance party that happens to be attending a music festival.