More Videos from "The Man"
Yes, it's true. Somewhat apropos of Alice's post about Playboy on MySpace, I'm now luring people to the website with images of scantily clad women (but thankfully not Obama Girl).
Actually, this is one of four new PSAs from Declare Yourself and the folks behind Reno 911. These videos are almost as good as the last batch and still about ten cuts above the rest of the field when it comes to PSAs aimed to increase civic engagement among young people. Unfortunately it doesn't seem like they're making that much of a splash.
Looking at the number of views for each of the previous four videos, none of them are above a few thousand. Fairly paltry for what looks to be a pretty good attempt at creating a viral video, and leading me to wonder what other distribution outlets they're using. Are these videos just sitting on YouTube, or are they pushing them through outlets other than their (presumably old) email list?
And why not run these on TV? Norman Lear, the money man behind Declare Yourself is an old TV-producer and responsible for some of the biggest hits in latter half of the 20th C. He's got the money to afford some pretty ambitious ad-buys between now and November 2008. And he's got the smarts to know that, for all the buzz about the internet, kids still do watch TV. Maybe they're waiting for the fall when everyone is back at school and we start to approach the 2007 election, but why not by some ads during the Daily Show or Adult Swim?
More new videos after the jump.
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The following charts and graphs are meant to contextualize the unique role that young voters played in the 2008 election, and their increasingly important role in a winning electoral coalition:
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They're good
But they're not really forwardable good. Y'know?
I don't feel compelled to share them.
Anyways, Forward Montana is working up our own PSA for here in Montana on registration -- we'll be sure to share it here when it's done. Maybe it'll get some views. Or maybe I'm talking a big game and I won't be able to deliver on it.
Good call
Yeah, that's a good call. To be honest, the only PSAs I've ever seen that had that "I've got to forward it" vibe were the Bush "Prep School Bush" ads - which were totally just some guy's side project, in 2004 that got picked up by IndyVoter.
You can watch one of them here (Sweet Living), but the other seems lost to history, even on the interweb. Unfortunately, there was no YouTube in 2004.
With all their money, I still think Declare Yourself should be running these ads on cable TV targeted to younger viewers.
Fuck New York
The OG is on Google Video:
Fuck New York
omg seriously?
well at least we're drawing in a new readership eh??
Daily Show
I still think a great idea would be to distribute high quality digital video, along with instructions for locals on how to buy 30-second spots during cable shows like the Daily Show. A local cable buy can cost as little as $20 per run, and putting in a creative message during each show for two weeks could juice the system pretty good for less than the cost of your average three-alarm kegger.
Maybe it's such a good idea that we should do it?
Down with that
I'm definitely down with something like that - picking out a congressional district(s) that's got tight races, that has a lot of young folks, and putting together something on ChipIn for some cheapo ad buys like that.
Figuring out what to air would be the tough part.