attention span

Matt Singer is the CEO of Forward Montana, a youth-directed non-profit that trains, mobilizes, and elects a new generation of progressive leadership in good ol' MT.

Jake Thorn wrote earlier of the ideal way to organize on Facebook

A temporary group, geared for a short-term purpose, action-oriented, discarded as soon as the group’s goal has been accomplished.

The unfortunate part of this statement is that it is a self-reinforcing "doom loop" that exacerbates one of the most difficult aspects of organizing Millenials.

Anyone who works with young voters knows the difficulty of building identification with an organization. At Forward Montana, we have our own members and interns regularly ask, "What are you guys doing next?" The notion of ownership, membership, and involvement is a bit foreign. And this makes the task of building infrastructure insanely difficult.