phil angelides

When I heard about the difficulties facing the Obama Campaign and their MySpace page it reminded me of an article I read last cycle about Phil Angelides and HIS MySpace page.

“Phil Angelides, California’s Democratic candidate for governor, had nothing to do with creating a MySpace page under his name. His teenage daughter was the first to point out his presence on the popular online hangout.

But rather than kill a volunteer’s unauthorized efforts, the campaign has embraced the youth-heavy site, using Angelides’ personal profile page to post position papers and other announcements. It also scans the comments section to gauge what’s on youths’ minds, turning it into an informal focus group.

“We’ve come to embrace it as our own,” campaign spokesman Brian Brokaw said. “It can help you reach an audience that otherwise might be more difficult to reach. Not as many young voters watch the evening news.”USA Today